BUDWEISER BUDVAR
Great Beer for Everyone
Developed and delivered a documentary film and supporting campaign celebrating the women shaping the Czech beer industry.
Identified and secured contributors – researched the landscape and selected the brewers, experts and voices featured in the story.
Wrote and storyboarded the film – structured the narrative, interview arcs and visual pacing from concept to shoot plan.
Conducted on-camera interviews – led conversations with subjects to draw out personal stories and cultural context.
Produced and organised the Czech Republic shoot – planned and delivered a five-day international production from logistics through filming.
Created a live campaign activation – organised a beer-matched dinner and Q&A with leading brewers to extend the film’s cultural conversation.
Developed the social campaign – shaped the rollout, messaging and content to carry the story across digital channels.