BERKLEY CARE GROUP

AI modelling, brand voice and digital

Trained a custom AI brand agent – built and fine-tuned Claude to become fluent in Berkley’s TOV, creating a scaleable system for on-brand content across teams.

Launched a new social presence on Instagram and Facebook – built strategy, content plan and copy to define the brand’s voice.

Directed social shoots – produced photography that captured Berkley’s warmth and premium feel.

Created hero films – ideated, storyboarded and produced brand films that told the care story with emotion and clarity.

Led website overhaul – managed visuals, structure and copy for a cohesive, high-end digital experience.

Ensured brand consistency – aligned tone, imagery and messaging seamlessly across every channel.