Developed and trained a custom AI writing agent – shaped and fine-tuned an instance to write compelling, on-brand copy for Atlas’s new website, ensuring clarity, consistency and tone at scale.

Authored the website narrative – defined the structure, voice and flow of the site to clearly articulate Atlas’s proposition and story.

Curated site imagery – selected and placed imagery to support the written narrative and create a cohesive visual and emotional journey.

Defined social storytelling – set the strategy and creative direction for Atlas’s social channels, focusing on tone, themes and narrative consistency.

Used AI as a writing partner – applied the trained agent to support social copy, maintaining voice while increasing speed and creative range.