THULE

OOH concepts

The project – concepts and copy. I’m not a designer so don’t judge me on that…

The brief – as part of an out-of-home campaign, the client wanted to emphasise the fact that the Urban Glide 3 opens up new frontiers for exercise. It’s more than just an all-terrain upgrade – these prams are life changing.

The specifications – copy on OOH advertising has to be easily understandable, decisive and memorable.