THULE

OOH concepts

The project – concepts and copy.

The brief – as part of an out-of-home campaign, Thule, makers of premium prams, wanted to emphasise the fact that its Urban Glide 3 outdoor model opens up new frontiers for exercise. It’s more than just an all-terrain upgrade – these prams are life changing.

The specifications – copy on OOH advertising has to be easily understandable, decisive and memorable.