Shaped a comprehensive brand refresh – led the rewrite of Britain’s finest ciderworks’ digital presence, ensuring language and design worked in quiet alignment.

Defined the website’s narrative voice – set the copywriting strategy, crafting a cohesive story rooted in heritage while speaking to a modern audience.

Wrote story-led product copy – translated values, provenance and character into packaging language designed to resonate on the shelf.

Authored a company-wide tone of voice – codified language principles to give the brand a consistent, confident voice across all touchpoints.

Worked closely with designers, writers and stakeholders – maintained narrative coherence across digital and physical outputs.