Led pre-workshop research – analysed the UK lager landscape, mapping how ‘world’ beers frame heritage, craft and premium positioning.

Delivered a brand workshop – facilitated sessions in North Rhine-Westphalia brewery to explore Krombacher’s story, voice and cultural distinctions.

Positioned Germany’s most successful pilsner for UK growth – translating domestic leadership into relevance for a British audience.

Identified the core narrative platform – built story foundation on Krombach as ‘a town built on beer’, which could export its traditions and spirit alongside the lager itself.

Defined differentiation strategy – setting the brand apart from generic ‘world’ lagers through provenance, place and process.

Authored the strategic report – delivered a voice and storytelling framework to guide UK messaging and launch communications.