BUDWEISER BUDVAR: CZECH MATES

Campaign

Wrote and produced the brand film for Budvar's first ever collaboration brew – a historic partnership with Thornbridge. Told the story of two breweries, two countries, one beer.

The campaign won multiple awards – SIBA Business Awards, Best Collaboration. Drum Awards, High Commendation for Branded Content. Craft Beer Marketing Awards, Gold Crushie for Best Integrated Marketing Campaign.

Organised a press trip for journalists and content creators – built the itinerary, managed logistics and ensured the narrative landed in every piece of coverage that followed.

Produced two Reels – fast, fun content that captured the energy of the collab and performed across both brands' social channels.

Created the social campaign – wrote and shaped content that ran across the full launch window.

Commissioned merch and physical touchpoints – collateral that brought the Czech Mates world into real life.